Nayoung Lee
Master's in HCDE @ UW
Prev. GE Appliances
Product Designer with 4+ years in device-centric UX/UI
and data-driven AI solutions.
Nayoung Lee
Master's in HCDE @ UW
Prev. GE Appliances
Product Designer with 4+ years in device-centric UX/UI
and data-driven AI solutions.
Nayoung Lee
Master's in HCDE @ UW
Prev. GE Appliances
Product Designer with 4+ years in device-centric UX/UI
and data-driven AI solutions.
Featured works
Experiences
UX/UI Designer
2020
LG Display
Contractor
Product Designer
2021 - 2024
GE Appliances, a Haier company
Full-time
UX Designer
2025
Exaforce ($75M Series A)
Intern
UX/UI Designer
2020
LG Display
Contractor
Product Designer
2021 - 2024
GE Appliances, a Haier company
Full-time
UX Designer
2025
Exaforce ($75M Series A)
Intern
Education
Master of Science in Human-Centered Design and Engineering
2026
University of Washington
Seattle, WA, United States
Bachelor of Fine Arts in Industrial Design,
minor in Arts & Crafts
Bachelor of Fine Arts in Industrial
Design, minor in Arts & Crafts
2021
Sookmyung Women’s University
Seoul, Korea
About Me
NAYOUNG
Services
As a Product Designer with 4+ years in hardware-software integration and AI-powered interfaces, I create experiences that seamlessly connect physical products with digital ecosystems.
With a background in Industrial Design, I design for both hardware and software, ensuring every decision balances user experience with measurable business impact.
01
Strategy
Through direct collaboration with stakeholders, I define product UX strategies from day one, not just at the end of the process. I shape the strategic direction of digital experiences, from leading design systems at GE Appliances (50% faster development) to defining AI-driven security frameworks at a $75M Series A startup. My focus isn't just execution - it's strategizing how design drives measurable business outcomes.
01
Strategy
Through direct collaboration with stakeholders, I define product UX strategies from day one, not just at the end of the process. I shape the strategic direction of digital experiences, from leading design systems at GE Appliances (50% faster development) to defining AI-driven security frameworks at a $75M Series A startup. My focus isn't just execution - it's strategizing how design drives measurable business outcomes.
01
Strategy
Through direct collaboration with stakeholders, I define product UX strategies from day one, not just at the end of the process. I shape the strategic direction of digital experiences, from leading design systems at GE Appliances (50% faster development) to defining AI-driven security frameworks at a $75M Series A startup. My focus isn't just execution - it's strategizing how design drives measurable business outcomes.
02
Design
I specialize in IoT device experiences and AI-powered interfaces, designing for both consumer and enterprise contexts. At GE Appliances, I led voice interaction design for touchless kitchen experiences that reduced error rates by 40%. At Exaforce, I designed AI-assisted security dashboards and streamlined onboarding flows that reduced configuration time by 35%. Whether it's connected devices or data-heavy platforms, I design solutions that work seamlessly for end users while driving business results.
02
Design
I specialize in IoT device experiences and AI-powered interfaces, designing for both consumer and enterprise contexts. At GE Appliances, I led voice interaction design for touchless kitchen experiences that reduced error rates by 40%. At Exaforce, I designed AI-assisted security dashboards and streamlined onboarding flows that reduced configuration time by 35%. Whether it's connected devices or data-heavy platforms, I design solutions that work seamlessly for end users while driving business results.
02
Design
I specialize in IoT device experiences and AI-powered interfaces, designing for both consumer and enterprise contexts. At GE Appliances, I led voice interaction design for touchless kitchen experiences that reduced error rates by 40%. At Exaforce, I designed AI-assisted security dashboards and streamlined onboarding flows that reduced configuration time by 35%. Whether it's connected devices or data-heavy platforms, I design solutions that work seamlessly for end users while driving business results.
03
Development
I bridge design and implementation by being a proactive collaborator who makes developers' lives easier. By building scalable design systems and component libraries across 400+ screens, I ensure seamless handoff and accelerate development by up to 50%. I work closely with engineers to deliver high-fidelity prototypes that translate directly into production code, eliminating ambiguity and reducing rework.
03
Development
I bridge design and implementation by being a proactive collaborator who makes developers' lives easier. By building scalable design systems and component libraries across 400+ screens, I ensure seamless handoff and accelerate development by up to 50%. I work closely with engineers to deliver high-fidelity prototypes that translate directly into production code, eliminating ambiguity and reducing rework.
03
Development
I bridge design and implementation by being a proactive collaborator who makes developers' lives easier. By building scalable design systems and component libraries across 400+ screens, I ensure seamless handoff and accelerate development by up to 50%. I work closely with engineers to deliver high-fidelity prototypes that translate directly into production code, eliminating ambiguity and reducing rework.
Contact me
Got an idea or project in mind? I’m always open to new ideas and collaborations. I’d love to hear from you! Let’s build something meaningful together. Feel free to reach out anytime.